LinkedIn and dating; much the same really!

The business world has changed so much in the last twenty years that it is nigh on impossible imaging returning to sitting in a library flicking through reference manuals or scrolling through microfiche to unearth the information that you were after. If you’re under 30 you’ll probably have to Google microfiche – now how old do I feel!

So, where would we be without LinkedIn, the new business white pages that seems to dominate these days? I bet you couldn't imagine going back to the days before you could find people you'd lost track of or attempt to connect with pretty much anyone in the working world, whether they like it or not. And therein, lies the rub.

In many ways, LinkedIn is a lot like a dating site, except for business.

If you’re old enough you’ll remember the J. Geils Band who had a song called "Love Stinks" that goes like this, "You love her; but she loves him. And he loves somebody else; you just can't win." Trying to connect with people on LinkedIn can be just like that. Moreover, how we network and form relationships in the working world is very similar to how we do it in our personal lives.

It is an almost unquestionable fact that these days if you want to have a career, you've got to have a LinkedIn profile. On top of that it's also a great way to manage your business contacts. But LinkedIn also makes it easy to try to connect with people you don't know to further your career or your business opportunities. However, don’t be surprised that it’s not just beautiful blondes who hit on your LinkedIn profile but the occasional moose too.

OK, not the world’s best analogy, but you've got to admit, it true. I’d be surprised if you haven’t had an opportunist or two contact you on a number of occasions. They put you on the spot and then you've got to reject them. It's annoying. Unless, of course, they've got something you want, in which case you’ve just made a connection. Not for life. Just until you get what you want, get bored and dump them. Just like dating.

As for posting to all those groups and commenting on discussions, that's just like when you were single, wasting your nights bouncing from one bar to another hoping to meet that someone special. Just try to imagine all those desperate, inane, rambling nightclub conversations that ultimately led to absolutely nothing. That's right. LinkedIn is just like that.

Twitter's different. Twitter's a media outlet, an overloaded news source for people with ADD - because very few people really ever have the time to read even a tiny fraction of what is tweeted. Anyway, you're not going to form any real relationships on Twitter. Either personal or business.

I’m over thirty (and quite a bit) so yes this all makes me sound cynical and jaded, but really that's because there's nothing new here, at least not if you’ve been around the block a few times. Working at a company or doing business is all about relationships. Business relationships, personal relationships, they all work pretty much the same way. And online social networks are just a new way to find each other.

Is there anything that can be learned from this? Business life is a lot like personal life. Companies are a lot like homes. Bosses are like parents. Business partners are like spouses. Colleagues are like friends. And employees are like kids. Yes that sounds strange, but if you think about it, it might actually make sense.

As for online social networks, they're just a new way to do the same old stuff. They're another way to find and connect with each other. The same rules apply.

As ever we’re keen to hear from you, let us know your thoughts on networking, social networks and if you must – your dating experiences!!

You can contact us at: blog@chestertongray.com or tweet us at @chestertongray

Will Social Media scupper your career?

There has been a lot in the press (both online and in print) recently about Hiring Managers and HR using Social Media to take up unofficial references on candidates; this has included comment and research and some of the conclusions are quite alarming. For example research by the website CareerBuilder.co.uk found that over half the employers who responded have rejected a candidate after having seen something on their social media that put them off!

You may think that this only applies to Generation X and Y – the young, tech savvy candidates and not the mature professional, management grade candidates. But think again; how many of these now have a strong presence on social media through LinkedIn, Facebook, Twitter and Google+ as well as YouTube?

Many of the younger generation we talk to are quite prepared to share their lives via social media (ask your teenage children if email is old hat) and don’t seem to comprehend that it is all in the public domain and not confined to their immediate circle of friends. Unfortunately this is now moving up the age and professional scale with many individuals posting regularly on Twitter and Facebook.

But here is the big question: should you as a (potential) employer seek to find answers to those delicate questions you can’t ask in an interview anymore on social media? And if you do should someone’s private life influence your decision? Should a candidates’ social media profile be used to pre-screen them and to judge if they are a worthy person who will fit into the company culture?

As a candidate you can obviously use social media to increase your chances of success by posting great stuff that shows you in a good light and by networking carefully. On the flip side it is so easy to damage your chance of success by throwing caution to wind and posting what to an employer may be seen as inappropriate content.

Many users of social media do not realise that the internet never forgets – once it is posted it will be found, even years later – a public skeleton in the cupboard!

So beware those photos that you wouldn’t want your mum or granny to see and be careful not to make any comments you may regret later. Remember you have chosen to share this content with the public so make sure it shows you to advantage.

Make sure you look professional on-line and avoid posting anything that could be construed as an illegal activity; shows you as a drinker or drug taker; shows you can’t spell or construct a proper sentence; is untruthful about your experience; has improper photos; bad-mouths your colleagues or ex-employer; demonstrates that you are not confidential at work.

As ever we’re keen to hear from you, let us know your thoughts at blog@chestertongray.com or tweet us at @chestertongray

LinkedIn: Quality over quantity.

I was at a dinner a few night ago chatting to a chap in his 40s who worked for a FTSE Plc and I was very surprised to hear that not only didn’t he have a LinkedIn account but that he was barely aware of it. Over a beer I tried to explain its uses and how he should best utilise it for his further career development.

Coming home it got me thinking that perhaps it was time to put those thoughts down on to paper and get the views of the LinkedIn community.

Oddly he was well aware that social media exists, he and his wife have Facebook profiles and he belongs to a number of members groups on Facebook but on Facebook, your popularity is measured by the sheer number of friends you have. However, on LinkedIn, padding your numbers doesn't increase your "worth." In fact, doing so could make it a less effective catalyst for your career.

My view is that you should carefully consider both quality and quantity when networking through LinkedIn:

Why shouldn't you connect with everyone on LinkedIn?
In the professional business world, quality always matters more than quantity, especially when it comes to business contacts. You could have a database full of "contacts," but how many of those contacts can you rely on to answer your emails instantly, find you a new recruit or help you out when you're in a jam?

So what should LinkedIn users aim for in terms of numbers?
There is no magic number but you should aim to have at least 50 connections. Once a member meets 50 contacts, they'll start to unlock many more networks and doors via their second- and third-degree connections.

What makes someone a worthwhile connection?
Before you connect with someone, ask yourself how you can help that person down the line and how you might benefit from connecting with them. Are they in a similar industry or an industry you're thinking of switching to? Working at a company you admire or one that's a competitor? Or are they an expert in their field or alumni with similar hobbies?

Is it ever OK to quickly add a lot of new contacts?
Yes, it's OK to have an increased number of followers if you are actually helping them. You can do this by sharing insightful comments, commenting on their posts, updating articles you're reading, joining group discussions and answering questions.

As long as you are maintaining a meaningful dialogue, then it is safe to create more connections. Despite what you might see from other contacts, having 1000+ by your name won’t actually change the way LinkedIn works for you: and yes I’m aware that I’m approaching 2000! But with the number of assignments I manage it is inevitable that I’ll have more contacts than most non-recruitment people.

What are signs that you're heading in the wrong direction?
If you find yourself inundated with comments, it might be time to backtrack and go through your connections and seek out who is truly meaningful to you and your professional growth. You can also go to your settings and cut down on the number of updates and shares you receive. Just like any other form of networking, you'll get more out of LinkedIn by the amount of time you spend on it. Create a welcoming interface. Join groups that you're actually going to participate in, and tailor LinkedIn Today to stories you are interested in reading. Connect with people who inspire you. They'll more than likely have great insight to share.

As ever we’re keen to hear from you, let us know how many people are you connected to on LinkedIn and how they have helped you or how you have helped them, blog@chestertongray.com or tweet us at @chestertongray

The high cost of bad recruitment

A few days ago I worked out that I’m now in my twenty sixth year in the recruitment industry and I think that it’s fair to say that I’ve done my fair share of recruiting. And I can tell you with absolute certainty that one of the most costly, time-consuming blunders a business can make is picking the wrong person for the job.


How costly? The industry employment statistics currently estimates that the average cost of a bad hiring decision can equal 30% of the individual’s first-year potential earnings. That means a single bad hire with an annual income of £50,000 can equal a potential £15,000 loss for the employer.

On top of the financial cost the loss is compounded by the impact of a bad hire on productivity and team morale. One subpar employee can throw an entire department into disarray. Team members end up investing their own time into training someone who has no future with the company.

One of America’s top CEO’s has estimated that his own bad hires have cost the company well over $100 million. As a consequence of that he now offers new recruits a $2000 bonus to quit after their first week on the job!!

As the search and recruitment firm we’re not in that position but here are a few techniques we believe to be effective in preventing recruitment disasters:

1. Over-prepare: A job candidate isn’t the only one who should prepare before the interview.

When you’re recruiting employees for specific, technical roles, it can be hard to prepare the right interview questions. It’s useful to find an expert in the candidate’s specific field and get some advice on the best questions to ask. This is worth the extra effort, even if it means consulting someone outside your company.

So if you’re recruiting for an IT role, find and talk to an IT person about what makes a good team member. Then, add three specific IT-related questions to your interview. Don’t be afraid to loop back with your expert to get their feedback on the responses.

2. The secretary test: Great collaborators don’t pull rank.

All of the candidates who we invite here to meet us for an assignment are initially met by our team PA. Over the years it always surprises us to find out that a number of the candidates who had been personable and courteous to us were rude to her.

The ability to work well with others is a skill that benefits any workplace. An obvious way to gauge this is to contact the candidate’s references. But, why not take it a step further and dig into a candidate’s social media profiles? Switched on HR departments are already looking through candidates’ Facebook and LinkedIn profiles. I recommend going as far as checking a candidate’s Twitter feed to gain insight. You never know what you might find!

3. The curveball: Hide an unexpected question in the fine print.

We believe that the most effective employees are those who take the time to read the fine print. During one assignment a client mentioned that they write a small, unconventional request into a job application. This can be something as innocuous as, “Please list three websites you visit often.” In their view, candidates who overlook this question or didn’t provide a full answer aren’t worth interviewing.

Why? People tend to be the most alert and thoughtful during this initial stage of the job application process. If they can’t pay attention to details here, how will they perform once they’re on board?

When it comes to recruitment, Steve Jobs once said: "I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you're well advised to go after the cream of the cream. ...A small team of A+ players can run circles around a giant team of B and C players."

How do you find your crème de la crème?

If you would like to discuss how you we can work with you on your key recruitment issues then please contact one of the Directors at www.chestertongray.com

How to get a job once you’re 50.

As someone who is now firmly in their fifties, along with my friends I’ve increasingly wondered about the employment opportunities versus the options a potential employer has to fill their openings with someone younger and cheaper.


For all of them it’s not just about finding a job, it’s about finding a job they wanted. Ensuring that they “stand out” among the candidates being considered required them to take stock of the factors that were motivating them.

The first was reflecting on the question, “Why am I still looking to be gainfully employed at my age?” My dad retired at 55, and he’s enjoyed his retirement until he passed away in his mid eighties. In the generation of my parents, with life expectancy a decade less than it is today, retiring between 60 and 65 years of age was the norm. Looking at my generation, many of us “Baby Boomers” lead healthier lives than our parents did. We eat better, exercise more, smoke less, and take better care of ourselves. We can expect to live longer. Given this, why not extend our professional careers at least a decade beyond that of our parents?

Another factor influencing people to remain employed longer is a financial one. Our spending and saving habits are not as rigorous as our parents, and many of us extended ourselves, having taken on bigger mortgages, and paid to put our children through private high schools and college, or simply enjoyed our lifestyles more than they did at a comparable age. The current savings rate allied to the state of the European economy hasn’t helped matters either.

Whether by choice or necessity, many of us who may have wanted to retire at the age our parents did could be facing another 10 years of employment, with retirement more likely closer to 70 years of age versus 60, particularly if we want to live comfortably in our “Golden Years”. There are many things you can do to strengthen your candidacy when you are faced with finding employment in your fifties or later. Here are four areas to focus on:

1) Research the market rates for the positions that you plan to apply for

You need to understand what the market is willing to pay for a person with your background and experience. Appreciate that your most recent total package may not represent what the market is now willing to pay. This is particularly true if you were released from a company that employed you for many years, providing you with annual increases that brought your total income to a level that is no longer “marked to market”. This is important. While you may feel you earned every penny that you were paid, you need to understand that if your goal is to earn the same in your next job, you may be searching for a job for a long time. Make an effort to understand what the market is willing to pay for a person with your experience, and prepare yourself to be willing to accept this level of compensation.

2) Maintain your professional networks

It may be overstating the obvious to remind you that who you know is more important than what you know. Don’t confuse this point, because what you know is in fact important, it’s just that who you know is more important first.

Today, the internet is an easy and effective way to identify job opportunities. Research the companies offering the jobs by reading their websites. Find out who is employed at those companies by scouring a source like LinkedIn and research what is being said about the quality of those firms. Only then should you submit your CV and cover letter. Sounds easy? It is not. If everybody is looking for a job then you need to differentiate yourself from them. How? Use your social networks! Do you know anybody who is employed at the company where you are a candidate? Would they recommend you? Have you worked with them in the past? Have you kept up with them, so they would be comfortable recommending you? If you’re not great about keeping up with current and former work colleagues, professional acquaintances then make a renewed effort at this, as it will most likely pay off for you when you most need it.

3) Don’t become obsolete

As you age, you must embrace technology and its rapid daily evolvement. Whatever you do, don’t become your father. Did he stop having an interest in music after they stopped making vinyl records? Do your parents push every button on your remote controls, to the point it takes you an hour to get everything back to normal. It is imperative you keep up with technological change and embrace it. Don’t allow yourself to become the equivalent of a “technology dinosaur.” Today’s companies embrace technology and use it to their advantage when competing for business. Don’t allow yourself to be eliminated from consideration for a job you desire because you have lost touch with technology.

4) Preparation, preparation, preparation!

“Failing to prepare is preparing to fail”. I couldn’t give better advice. Here are several key components to being prepared:

• Have your CV professionally written for you – There are dozens of companies willing to help you with this, some of whom will do it for free. They will work with you to create a CV that is germane to your experience and highlights your greatest competencies.

• Check your wardrobe – Have you been working in a “business casual” environment for years? Does your suit or blouse no longer fit the way it did when you purchased it? Is the style of your clothing representative of a different time? Spend a little money to make certain the first impression you make is a quality one.

• Have you researched the company you will be meeting – Do you know their turnover? Do you know what their primary product and service offerings are? Are they a public company? If so, what is their stock trading at? Do you know where their primary offices are? Do you know who their main competitors are? Have you read their website? Do you know who the members of the management team are? Take the time to learn this information, as it may distinguish you from your competitors during your interview.

• Interview your interviewer - This is a must! When the interviewer finally asks you if you have any questions, it is not ok to say, “No, not at this time.” Be prepared to ask your interviewer two or three questions. Asking questions expresses genuine interest on your part. Here are a few you can ask:

• “What are the strategic plans for growth for the company over the next three years?”

• “Who are your main competitors, and how do you go about beating them, in the markets where you compete with them directly?”

• “What is the company’s commitment to community service?”

• “Does your company have a Mission Statement or Core Values statement?”

• “How would you describe the culture of your organization?”



Whilst my generation is more inclined to seek permanent employment, the workplace has evolved to a point where most companies now employ a mix of consultants and contractors as a strategic component to their workforce. These tips are equally useful should you desire to pursue contract work instead of permanent employment and apply to the under fifties as much as us over fifties!

4 Reasons your CV will be replaced by your online profile in the future

The last few years has seen the rise and rise of social and business networking sites. Putting aside for one moment Facebook, there is a plethora of business sites that you might have been advised to look at. If I’ve lost you already and you weren’t aware of these sites (really?) then here is a very small list, in no particular order of preference, to start with: LinkedIn; Viadeo; Xing; Plaxo; BraveNewTalent. So, the real question is; how important is your online presence in your career these days? I would suggest that it is more important than you might think.

A number of “expert” surveys on both sides of the Atlantic are predicting that CV’s will fall by the wayside while your online presence takes over your career. Here are a few reasons taken from these surveys as to why they believe this will happen:

Today’s job hunting strategies are mostly online. Gone are the days of looking in the newspaper or applying in-person for job openings. Consider how reduced are the broad sheets Sunday appointment pages compared to a few years ago. Today’s job seekers are spending most of their time and effort networking online, searching company websites, and participating in web communities — and that will only increase in the next few years.

Everyone needs to be ready for a job transition at all times. Now that the days of landing a “traditional” job with stability, benefits, and tenure are gone, candidates need to be ready for a transition at any time. Maintaining an online profile on professional networking sites is more logical than creating a new CV every few months, because it allows for immediate changes and is visible to your entire network.

A recent article in Forbes commented: “By building your online presence, employers can find you and thus you have more opportunities. If you don’t have an online presence, you won’t appear to be relevant and you will be passed over for more savvy applicants that have visibility. You need to be creative in your job search by developing your own product, eBook, viral video, or personal advertisement. Finally, you need to treat your life as one giant networking event, and meet as many people in your field as you can.”

Entrepreneurship is becoming the choice profession for many job candidates. The state of a number of the European economies has seen a rise in redundancies and with little opportunity for some job seekers; many have resorted to setting up their own business or to freelancing opportunities to support themselves. In order to be successful in their new venture, they are realising the importance of a strong online presence and network in order to make their new business successful.

CV’s don’t convey passion or personality. With today’s technology, a job seeker can do a better job at selling themselves through a professional portfolio website or networking profile than a traditional CV. An employer has the opportunity to get to know that candidate in more depth through these online tools than a traditional recruitment process.

There is a natural proviso that goes along with any online presence that hasn’t changed from a traditional CV and that is how you present yourself, what you say about yourself and any images that you choose to post. Whilst I’m sure that you will all maintain the utmost professionalism on the business networking sites, my colleagues and I have seen far too many candidate profiles and pictures on sites such as Facebook that would embarrass their parents and should definitely never ever see the light of day.

If you would like to talk with any of us about creating an online presence and the networking sites then please don’t hesitate to do so at www.chestertongray.com