LinkedIn: Quality over quantity.

I was at a dinner a few night ago chatting to a chap in his 40s who worked for a FTSE Plc and I was very surprised to hear that not only didn’t he have a LinkedIn account but that he was barely aware of it. Over a beer I tried to explain its uses and how he should best utilise it for his further career development.

Coming home it got me thinking that perhaps it was time to put those thoughts down on to paper and get the views of the LinkedIn community.

Oddly he was well aware that social media exists, he and his wife have Facebook profiles and he belongs to a number of members groups on Facebook but on Facebook, your popularity is measured by the sheer number of friends you have. However, on LinkedIn, padding your numbers doesn't increase your "worth." In fact, doing so could make it a less effective catalyst for your career.

My view is that you should carefully consider both quality and quantity when networking through LinkedIn:

Why shouldn't you connect with everyone on LinkedIn?
In the professional business world, quality always matters more than quantity, especially when it comes to business contacts. You could have a database full of "contacts," but how many of those contacts can you rely on to answer your emails instantly, find you a new recruit or help you out when you're in a jam?

So what should LinkedIn users aim for in terms of numbers?
There is no magic number but you should aim to have at least 50 connections. Once a member meets 50 contacts, they'll start to unlock many more networks and doors via their second- and third-degree connections.

What makes someone a worthwhile connection?
Before you connect with someone, ask yourself how you can help that person down the line and how you might benefit from connecting with them. Are they in a similar industry or an industry you're thinking of switching to? Working at a company you admire or one that's a competitor? Or are they an expert in their field or alumni with similar hobbies?

Is it ever OK to quickly add a lot of new contacts?
Yes, it's OK to have an increased number of followers if you are actually helping them. You can do this by sharing insightful comments, commenting on their posts, updating articles you're reading, joining group discussions and answering questions.

As long as you are maintaining a meaningful dialogue, then it is safe to create more connections. Despite what you might see from other contacts, having 1000+ by your name won’t actually change the way LinkedIn works for you: and yes I’m aware that I’m approaching 2000! But with the number of assignments I manage it is inevitable that I’ll have more contacts than most non-recruitment people.

What are signs that you're heading in the wrong direction?
If you find yourself inundated with comments, it might be time to backtrack and go through your connections and seek out who is truly meaningful to you and your professional growth. You can also go to your settings and cut down on the number of updates and shares you receive. Just like any other form of networking, you'll get more out of LinkedIn by the amount of time you spend on it. Create a welcoming interface. Join groups that you're actually going to participate in, and tailor LinkedIn Today to stories you are interested in reading. Connect with people who inspire you. They'll more than likely have great insight to share.

As ever we’re keen to hear from you, let us know how many people are you connected to on LinkedIn and how they have helped you or how you have helped them, blog@chestertongray.com or tweet us at @chestertongray