Want to be a great communicator? Use plain English

For most professional people there comes a point in their lives when, sooner or later, their boss will take them aside and advise them that at the next meeting or business conference they’ll be making a presentation on....

After all, you can’t get very far in your career without learning to present. Well, the same is true of speaking and writing.

And if you work with and listen to enough successful executives and other business leaders, you’ll find that, with rare exception, they use plain English and cut to the chase. Think of Sir John Harvey-Jones as a classic example. That means no jargon, no beating around the bush, no padding and no flowery or big words.

Sounds great, doesn’t it? Well, here’s the catch. For some odd reason, most people seem to have great difficulty being direct when they communicate.

When I first started working in sales I’d just come from working in a warehouse I couldn’t write or speak to save my own life. The first time I had to make a presentation, I was so terrified by my lack of experience that I nearly did a runner. The only thing that saved me was I was only given twenty minutes notice over lunch and my boss never left my side.

But, I worked for a big company and saw a number of very good practiced speakers who made it look easy and that’s where I learned two things:

1) Ditch all the flowery composition and big words they taught us in school, and
2) Get your message across as crisply, as clearly, and in as few words as possible.

Now I appreciate that that’s easy to say but harder to do. So here are 10 tips to help you succeed in business by learning to speak and write in plain English:
1. Be direct with your point or position. Say what you mean and mean what you say. Don’t over-think or over-complicate it.
2. People will remember the first and last thing you say or write. Long rambling laundry lists are worthless.
3. Communicate economically, as if you have to pay for every word. Your audience is actually paying with their precious time and share of mind.
4. Words come from your mouth and fingers, but wisdom and inspiration come from inside you. Dig deep.
5. People are more likely to remember things you tell with stories and humour.
6. When you fumble around, it usually means you’re trying to come up with some way to spin what you want to say.
7. People connect more with genuine feelings than intelligent logic. People may learn from ideas but by and large they follow people.
8. It’s a proven fact that people do business with those they feel comfortable with and trust. They judge that, in a large part, on how you speak and write.
9. Communication is bidirectional, not a one-sided data-dump. Remember, you give a little to get a little.
10. Don’t over-rehearse or over-edit. Where to draw the line comes with time and experience. Anyone who has ever had to be best man/woman can tell you all about that one!

So now hopefully you are a little more prepared for that next occasion when your boss taps you on the shoulder and asks you to be their key note speaker.

As ever, comments, thoughts and suggestions are welcomed by the team at www.chestertongray.com

5 Things you should never say in a job interview

Sometimes it feels as though I’m stuck in Groundhog Day where everyday, or an event, is a repeat of a previous one. Earlier this week I overheard a colleague having to explain a few basic interviews techniques to a candidate who has changed jobs several times before but who plainly felt the need for guidance and reassurance.

We all know that job interviews are never easy and they’re especially stressful when opportunities are so few and far between, as they are at the moment with the European economy going through its travails.

When you have at last secured an interview, the single most important thing you can do is prepare and practice, by doing both a run-through with a savvy friend, and then doing a self-review. This practice should help settle your nerves and help you work on weaknesses. So, on the back of some surreptitious eavesdropping here are 5 things never to say to the line or recruiting manager:

1. Something they’ve heard a million times before
Some people just love interviewing others and spurring them to be creative and compelling in their answers. Others ask the same dull questions they’ve been asking for years. Whether your interviewer is inspiring or barely conscious, you’ll need to come up with new answers to what are likely old questions. Never be cliché. For instance, don’t tell the interviewer you are a people person. Prepare and practice your talking points prior, and you’ll be less likely to rely on stock answers.

2. A request for any kind of concessions
You can’t do overtime because your children’s day care finishes at 5. You’d like to work from home part-time because you have a new puppy. You need an ergonomically-sound mouse and phone set-up. You’re not so into working on weekends, holidays, or your birthday. Especially in a first interview, you want them to want you — badly. Once they do, you can then ask for what you want, which includes specific questions about salary, benefits, or holiday time.

3. Anything that shows you’re over or under ambitious
Inevitably you will be asked the question “Where do you see yourself in 5 years?” A question which can make certain candidates answer too honestly (”I have no idea!”) or show their true colours (”Hopefully, in your job…haha…”). Helping you find your true passion isn’t really their problem, and the fact that you want to advance ASAP can also raise concerns that you’ll jump ship quickly.

4. Anything negative
You probably know better than to criticise your former boss. But you should be positive throughout the interview process. Don’t be negative about anything including your previous office, your old company’s personnel policies, traffic on the way to the interview, or the weather. That said, there are certain times to be constructively critical of your former corporation as well as the company with which you’re interviewing. The key is constructive input. What can you do to improve their situation with your skills and experience, instead of merely mocking it?

5. That you have no weaknesses
Yes, the question “What is your biggest weakness?” is incredibly annoying, boring, and irritating (see “Something they’ve heard a million times before,” above). But asserting that you are a perfect human being isn’t the answer either. That way you certainly won’t come across as credible if you say that you have no weaknesses. Ideally you should talk about a real weakness that is not central to the position that you are seeking and show how you have overcome that weakness. This will help the employer see you as a three-dimensional potential employee, instead of as a two-dimensional resume.

I truly don’t believe that any of the above is ground breaking news to the majority of job seekers, but equally it never does any harm to refresh one’s knowledge before you find yourself in the one interview situation that you didn’t want to be in.

As ever, thoughts and input more than welcome.
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