I was at a business presentation a couple of mornings ago, along with about 100 other people, and there were two things that struck me. Firstly how relaxed and informal the key speaker was and secondly when the Q&A session came around, there was absolute silence from the audience.
Now I’m not a natural at standing up and making a presentation but whether you're addressing your team in a weekly meeting or headlining at a large conference, it's easy to get butterflies before public speaking. The last thing you want to see when you look out at your audience? People checking their smartphone, yawning, or just staring at you blankly.
It’s terrifying for some, but incredibly easy for others, so if you’re due to be that person soon; here’s how to avoid losing the audience:
Make your pitch personal
Telling stories is a great way to draw people in. Personal stories and self-directed humour are most effective. Facts, stats and other information are great, but a story acts as a vehicle to put that data into a digestible form.
Start strong and build on the momentum
A great intro line, interesting stat or news headline can help hook your audience. If your presentation is at a breakfast meeting, you might try and find a statistic about the number of breakfast meetings held each month/year or how many people skip breakfast for meetings.
Use props to pull them in
Some people are visual learners, so a physical prop, a PowerPoint presentation, YouTube videos and/or maintaining eye contact can help them concentrate. For instance, you might show that there is a new smart phone app that is relevant to what you’re talking about and you can give a demonstration of it.
Interact with your audience
Get your audience involved, and help them appreciate that not listening isn't an option. Get them to do something physical. For example, if you're talking about work-life balance, have people stand on one foot. Instruct them to post something on LinkedIn, ask for a show of hands, or break them into groups for smaller discussions. Whilst we all come from different backgrounds, try and show that you have an understanding of their world. Be personal. Make eye contact. Use people's names. Encourage questions and participation.
If you can integrate some of those thoughts into your presentation then in no time at all you’ll be a natural standing up and delivering to your best ability.
However, the total silence in the Q&A session did surprise me and I was the sole hand in the air. Even after a lengthy and informative answer there were no further questions, so we all adjourned for coffee. This gave me the opportunity to mention my surprise to a few fellow audience members and they all confessed to feeling awkward about wanting to ask a question, even though they might have wanted to do so. At some point in the future I suspect that they too will have to stand at the front and make a presentation and I sincerely hope that by then they have gained the confidence to do so.
As ever we’re keen to hear from you, let us know your thoughts at blog@chestertongray.com or tweet us at @chestertongray
Showing posts with label public speaking. Show all posts
Showing posts with label public speaking. Show all posts
Thursday, 12 June 2014
Wednesday, 19 October 2011
Want to be a great communicator? Use plain English
For most professional people there comes a point in their lives when, sooner or later, their boss will take them aside and advise them that at the next meeting or business conference they’ll be making a presentation on....
After all, you can’t get very far in your career without learning to present. Well, the same is true of speaking and writing.
And if you work with and listen to enough successful executives and other business leaders, you’ll find that, with rare exception, they use plain English and cut to the chase. Think of Sir John Harvey-Jones as a classic example. That means no jargon, no beating around the bush, no padding and no flowery or big words.
Sounds great, doesn’t it? Well, here’s the catch. For some odd reason, most people seem to have great difficulty being direct when they communicate.
When I first started working in sales I’d just come from working in a warehouse I couldn’t write or speak to save my own life. The first time I had to make a presentation, I was so terrified by my lack of experience that I nearly did a runner. The only thing that saved me was I was only given twenty minutes notice over lunch and my boss never left my side.
But, I worked for a big company and saw a number of very good practiced speakers who made it look easy and that’s where I learned two things:
1) Ditch all the flowery composition and big words they taught us in school, and
2) Get your message across as crisply, as clearly, and in as few words as possible.
Now I appreciate that that’s easy to say but harder to do. So here are 10 tips to help you succeed in business by learning to speak and write in plain English:
1. Be direct with your point or position. Say what you mean and mean what you say. Don’t over-think or over-complicate it.
2. People will remember the first and last thing you say or write. Long rambling laundry lists are worthless.
3. Communicate economically, as if you have to pay for every word. Your audience is actually paying with their precious time and share of mind.
4. Words come from your mouth and fingers, but wisdom and inspiration come from inside you. Dig deep.
5. People are more likely to remember things you tell with stories and humour.
6. When you fumble around, it usually means you’re trying to come up with some way to spin what you want to say.
7. People connect more with genuine feelings than intelligent logic. People may learn from ideas but by and large they follow people.
8. It’s a proven fact that people do business with those they feel comfortable with and trust. They judge that, in a large part, on how you speak and write.
9. Communication is bidirectional, not a one-sided data-dump. Remember, you give a little to get a little.
10. Don’t over-rehearse or over-edit. Where to draw the line comes with time and experience. Anyone who has ever had to be best man/woman can tell you all about that one!
So now hopefully you are a little more prepared for that next occasion when your boss taps you on the shoulder and asks you to be their key note speaker.
As ever, comments, thoughts and suggestions are welcomed by the team at www.chestertongray.com
After all, you can’t get very far in your career without learning to present. Well, the same is true of speaking and writing.
And if you work with and listen to enough successful executives and other business leaders, you’ll find that, with rare exception, they use plain English and cut to the chase. Think of Sir John Harvey-Jones as a classic example. That means no jargon, no beating around the bush, no padding and no flowery or big words.
Sounds great, doesn’t it? Well, here’s the catch. For some odd reason, most people seem to have great difficulty being direct when they communicate.
When I first started working in sales I’d just come from working in a warehouse I couldn’t write or speak to save my own life. The first time I had to make a presentation, I was so terrified by my lack of experience that I nearly did a runner. The only thing that saved me was I was only given twenty minutes notice over lunch and my boss never left my side.
But, I worked for a big company and saw a number of very good practiced speakers who made it look easy and that’s where I learned two things:
1) Ditch all the flowery composition and big words they taught us in school, and
2) Get your message across as crisply, as clearly, and in as few words as possible.
Now I appreciate that that’s easy to say but harder to do. So here are 10 tips to help you succeed in business by learning to speak and write in plain English:
1. Be direct with your point or position. Say what you mean and mean what you say. Don’t over-think or over-complicate it.
2. People will remember the first and last thing you say or write. Long rambling laundry lists are worthless.
3. Communicate economically, as if you have to pay for every word. Your audience is actually paying with their precious time and share of mind.
4. Words come from your mouth and fingers, but wisdom and inspiration come from inside you. Dig deep.
5. People are more likely to remember things you tell with stories and humour.
6. When you fumble around, it usually means you’re trying to come up with some way to spin what you want to say.
7. People connect more with genuine feelings than intelligent logic. People may learn from ideas but by and large they follow people.
8. It’s a proven fact that people do business with those they feel comfortable with and trust. They judge that, in a large part, on how you speak and write.
9. Communication is bidirectional, not a one-sided data-dump. Remember, you give a little to get a little.
10. Don’t over-rehearse or over-edit. Where to draw the line comes with time and experience. Anyone who has ever had to be best man/woman can tell you all about that one!
So now hopefully you are a little more prepared for that next occasion when your boss taps you on the shoulder and asks you to be their key note speaker.
As ever, comments, thoughts and suggestions are welcomed by the team at www.chestertongray.com
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