Want to be a great communicator? Use plain English

For most professional people there comes a point in their lives when, sooner or later, their boss will take them aside and advise them that at the next meeting or business conference they’ll be making a presentation on....

After all, you can’t get very far in your career without learning to present. Well, the same is true of speaking and writing.

And if you work with and listen to enough successful executives and other business leaders, you’ll find that, with rare exception, they use plain English and cut to the chase. Think of Sir John Harvey-Jones as a classic example. That means no jargon, no beating around the bush, no padding and no flowery or big words.

Sounds great, doesn’t it? Well, here’s the catch. For some odd reason, most people seem to have great difficulty being direct when they communicate.

When I first started working in sales I’d just come from working in a warehouse I couldn’t write or speak to save my own life. The first time I had to make a presentation, I was so terrified by my lack of experience that I nearly did a runner. The only thing that saved me was I was only given twenty minutes notice over lunch and my boss never left my side.

But, I worked for a big company and saw a number of very good practiced speakers who made it look easy and that’s where I learned two things:

1) Ditch all the flowery composition and big words they taught us in school, and
2) Get your message across as crisply, as clearly, and in as few words as possible.

Now I appreciate that that’s easy to say but harder to do. So here are 10 tips to help you succeed in business by learning to speak and write in plain English:
1. Be direct with your point or position. Say what you mean and mean what you say. Don’t over-think or over-complicate it.
2. People will remember the first and last thing you say or write. Long rambling laundry lists are worthless.
3. Communicate economically, as if you have to pay for every word. Your audience is actually paying with their precious time and share of mind.
4. Words come from your mouth and fingers, but wisdom and inspiration come from inside you. Dig deep.
5. People are more likely to remember things you tell with stories and humour.
6. When you fumble around, it usually means you’re trying to come up with some way to spin what you want to say.
7. People connect more with genuine feelings than intelligent logic. People may learn from ideas but by and large they follow people.
8. It’s a proven fact that people do business with those they feel comfortable with and trust. They judge that, in a large part, on how you speak and write.
9. Communication is bidirectional, not a one-sided data-dump. Remember, you give a little to get a little.
10. Don’t over-rehearse or over-edit. Where to draw the line comes with time and experience. Anyone who has ever had to be best man/woman can tell you all about that one!

So now hopefully you are a little more prepared for that next occasion when your boss taps you on the shoulder and asks you to be their key note speaker.

As ever, comments, thoughts and suggestions are welcomed by the team at www.chestertongray.com