Write a Covering Letter that Gets Noticed

The subject of this blog isn’t new and it follows on from my last one about how to speed up your job search. And what I’m about to say has been said many times before, but as ever it all bears repeating. Most of our team who sift through covering letters all agree that far too many are just boring, vague or ineffective. Those go straight into the bin.

So what does a covering letter need to get noticed? Here are 8 tips from the team:

1. Sell yourself. A covering letter is a sales pitch. All of us who believe in something important are selling – be it a proposition, an idea, or maybe ourselves. This, by the way, doesn’t mean you steal credit–just that you emphasise your achievements.

2. Demonstrate interest in the job. Sounds obvious doesn’t it? But so many people don’t bother to do homework on either the company or the role for which they are applying. Reference something about what you have learned in your covering letter. This is where you can tailor the needs of the company/role to the expertise that you offer.

3. Address it to the right person! Every day we receive covering letters addressed to the wrong person and even to people who don’t work for our firm. The letter has been cut & pasted from one to someone else in a different firm. Sloppy and insulting.

4. Be declarative. A good covering letter is a page. Get to the point quickly, telling us what you’ve accomplished. “This is what I have accomplished…”

5. Omit the conditional. Avoid statements such as, “As conditions warranted..,” or “Given the circumstances…” Conditionals detract from the power of your message. Drop them.

6. Avoid the passive voice. Using the passive voice makes you sound like a bystander. Instead of “Our effort was led by me,” write, “I led our effort.” Remember, you are the initiator.

7. Proof it. Take it from us: don’t click send until you have a trusted friend or your spouse read your letter several times to check for clarity – did you mean to say that? — and typos – Oops!

8. Be humble. This is a caveat to the first item on this list. You are pitching yourself but remember that as a leader you achieve good results through the efforts of others. It is always good to mention how you work well with and through others.

Good luck and good letter writing. Your next job may depend upon it… but of course you already know that. If you would like to discuss how to write a CV or covering letter, please feel free to contact one of the team at www.chestertongray.com