Will Social Media scupper your career?

There has been a lot in the press (both online and in print) recently about Hiring Managers and HR using Social Media to take up unofficial references on candidates; this has included comment and research and some of the conclusions are quite alarming. For example research by the website CareerBuilder.co.uk found that over half the employers who responded have rejected a candidate after having seen something on their social media that put them off!

You may think that this only applies to Generation X and Y – the young, tech savvy candidates and not the mature professional, management grade candidates. But think again; how many of these now have a strong presence on social media through LinkedIn, Facebook, Twitter and Google+ as well as YouTube?

Many of the younger generation we talk to are quite prepared to share their lives via social media (ask your teenage children if email is old hat) and don’t seem to comprehend that it is all in the public domain and not confined to their immediate circle of friends. Unfortunately this is now moving up the age and professional scale with many individuals posting regularly on Twitter and Facebook.

But here is the big question: should you as a (potential) employer seek to find answers to those delicate questions you can’t ask in an interview anymore on social media? And if you do should someone’s private life influence your decision? Should a candidates’ social media profile be used to pre-screen them and to judge if they are a worthy person who will fit into the company culture?

As a candidate you can obviously use social media to increase your chances of success by posting great stuff that shows you in a good light and by networking carefully. On the flip side it is so easy to damage your chance of success by throwing caution to wind and posting what to an employer may be seen as inappropriate content.

Many users of social media do not realise that the internet never forgets – once it is posted it will be found, even years later – a public skeleton in the cupboard!

So beware those photos that you wouldn’t want your mum or granny to see and be careful not to make any comments you may regret later. Remember you have chosen to share this content with the public so make sure it shows you to advantage.

Make sure you look professional on-line and avoid posting anything that could be construed as an illegal activity; shows you as a drinker or drug taker; shows you can’t spell or construct a proper sentence; is untruthful about your experience; has improper photos; bad-mouths your colleagues or ex-employer; demonstrates that you are not confidential at work.

As ever we’re keen to hear from you, let us know your thoughts at blog@chestertongray.com or tweet us at @chestertongray