Will Social Media scupper your career?

There has been a lot in the press (both online and in print) recently about Hiring Managers and HR using Social Media to take up unofficial references on candidates; this has included comment and research and some of the conclusions are quite alarming. For example research by the website CareerBuilder.co.uk found that over half the employers who responded have rejected a candidate after having seen something on their social media that put them off!

You may think that this only applies to Generation X and Y – the young, tech savvy candidates and not the mature professional, management grade candidates. But think again; how many of these now have a strong presence on social media through LinkedIn, Facebook, Twitter and Google+ as well as YouTube?

Many of the younger generation we talk to are quite prepared to share their lives via social media (ask your teenage children if email is old hat) and don’t seem to comprehend that it is all in the public domain and not confined to their immediate circle of friends. Unfortunately this is now moving up the age and professional scale with many individuals posting regularly on Twitter and Facebook.

But here is the big question: should you as a (potential) employer seek to find answers to those delicate questions you can’t ask in an interview anymore on social media? And if you do should someone’s private life influence your decision? Should a candidates’ social media profile be used to pre-screen them and to judge if they are a worthy person who will fit into the company culture?

As a candidate you can obviously use social media to increase your chances of success by posting great stuff that shows you in a good light and by networking carefully. On the flip side it is so easy to damage your chance of success by throwing caution to wind and posting what to an employer may be seen as inappropriate content.

Many users of social media do not realise that the internet never forgets – once it is posted it will be found, even years later – a public skeleton in the cupboard!

So beware those photos that you wouldn’t want your mum or granny to see and be careful not to make any comments you may regret later. Remember you have chosen to share this content with the public so make sure it shows you to advantage.

Make sure you look professional on-line and avoid posting anything that could be construed as an illegal activity; shows you as a drinker or drug taker; shows you can’t spell or construct a proper sentence; is untruthful about your experience; has improper photos; bad-mouths your colleagues or ex-employer; demonstrates that you are not confidential at work.

As ever we’re keen to hear from you, let us know your thoughts at blog@chestertongray.com or tweet us at @chestertongray

Signs you're burnt out -- and what to do about it

As we approach the end of the first quarter of the year a recent conversation about the “desperate need” for a holiday made us re-appraise how we view our work. There are a number of warning signs that you are burning out on your business or your job:

1. You see weekends and holidays as R & R. If you look forward to a holiday because you want to do nothing and just veg out... you're burned out. Time off should be fun, adventurous, stimulating -- we all have chores to do, but if all you can think about is sitting on the couch and escaping from the grind you need to make changes.

What to do: Plan something for this weekend. anything; just make sure it's active. Go for a ramble or go cycling. Go to the cinema or the theatre. Do something you normally don't do. Don't worry about the household stuff, because an uncluttered mind beats an uncluttered home any day. Then try to plan (yes, plan) at least one thing you'll do each day just for yourself. Every day is the same when you have nothing to look forward to. Sameness is the mother of burnout.

2. You leave work thinking, "That is all I can handle today." We all have to go home at some point (even if "home" means walking up a flight of stairs.) But how you leave work means everything: If you leave because you've reached your limit then you allow too many headaches, problems, and crises to occur on a regular basis.

What to do: Save one fun thing and do it just before you leave work. If you run a business, choose something gratifying: Checking daily receipts, reading online feedback (hopefully positive), chatting briefly with employees, planning your next move... always leave on a positive note. The same applies if you work for someone else. Never save the tough stuff for last; how you leave work sets up your next day.

3. When you're home you think about work -- but not in a good way. We all take work home with us, even if only in our minds. What do you think about? Do you worry about what might go wrong? Do you dwell on interpersonal conflicts or the lack of opportunity? Some aspects of work are fun; the key is to think about them.

What to do: Don't wait for someone else to help you find the fun in what you do. Think of something you want to do differently. Then whenever you think about work force yourself to think about what you want to do instead of what you have to do. The "have to" stuff will find you whether you think about it or not; you are the only person you can rely on to find and do the stuff you want to do.

4. You hire or promote just about anyone. Hiring or promoting an employee should be just as exciting for you as it is for them. Think about it: You get new skills, new attitudes, new points of view... you get to leverage the skills and experience of others. Pretty cool, right? Not if you're burned out; then you see every new employee as a warm body and every promotion as an open slot filled.

What to do: After you select the best candidate, take a few minutes to reflect on why you chose them. Pay particular attention to the specific skills that put them over the top -- that's what you should seize on first. If an employee is great with people, have them start by repairing damaged or neglected customer relationships. You hired or promoted them for a reason; turn them loose! Your business wins, and so does your attitude.

5. You've stopped thinking about winning. Face it. We all try to win. We all want to succeed, to get promoted, to build a bigger business... we're all competitive to some degree. If you've stopped thinking about the next level then mentally you're stuck in a rut -- and your career is stuck, too.

What to do: Take a step back and think about what you once wanted to accomplish. Are those goals still realistic? If not, create new goals and targets. If there truly is no way "up" for you in your current business or profession it's probably time to move on, painful as that may be. But be objective: The "ceiling" you perceive is rarely impenetrable, only seeming that way because you've given up. Don't.

6. You think everyone else has it easy. Perspective is the first casualty of burnout. Lose perspective and you think the people around you get all the opportunities or the businesses around you get all the breaks. Deep inside you know that's not true, but you let yourself dwell in "woe is me land" because to accept that others have it just as rough -- and yet somehow are succeeding -- means the problem is you.

What to do: Accept the problem is you -- not in a depressing way but in a liberating way. Accepting that you are the problem instantly gives you control to find a solution. (When everyone else is to blame, what can you do?) Everyone has it rough. Everyone struggles. Everyone is impacted by forces outside their control. No problem: What will you do about it? No one has it easy, but people who accept responsibility for their future have it a lot easier than those who don't. You're in charge -- and that's a good thing.

Hopefully these thoughts will help you over the next few months and give you fresh impetus.

4 Reasons your CV will be replaced by your online profile in the future

The last few years has seen the rise and rise of social and business networking sites. Putting aside for one moment Facebook, there is a plethora of business sites that you might have been advised to look at. If I’ve lost you already and you weren’t aware of these sites (really?) then here is a very small list, in no particular order of preference, to start with: LinkedIn; Viadeo; Xing; Plaxo; BraveNewTalent. So, the real question is; how important is your online presence in your career these days? I would suggest that it is more important than you might think.

A number of “expert” surveys on both sides of the Atlantic are predicting that CV’s will fall by the wayside while your online presence takes over your career. Here are a few reasons taken from these surveys as to why they believe this will happen:

Today’s job hunting strategies are mostly online. Gone are the days of looking in the newspaper or applying in-person for job openings. Consider how reduced are the broad sheets Sunday appointment pages compared to a few years ago. Today’s job seekers are spending most of their time and effort networking online, searching company websites, and participating in web communities — and that will only increase in the next few years.

Everyone needs to be ready for a job transition at all times. Now that the days of landing a “traditional” job with stability, benefits, and tenure are gone, candidates need to be ready for a transition at any time. Maintaining an online profile on professional networking sites is more logical than creating a new CV every few months, because it allows for immediate changes and is visible to your entire network.

A recent article in Forbes commented: “By building your online presence, employers can find you and thus you have more opportunities. If you don’t have an online presence, you won’t appear to be relevant and you will be passed over for more savvy applicants that have visibility. You need to be creative in your job search by developing your own product, eBook, viral video, or personal advertisement. Finally, you need to treat your life as one giant networking event, and meet as many people in your field as you can.”

Entrepreneurship is becoming the choice profession for many job candidates. The state of a number of the European economies has seen a rise in redundancies and with little opportunity for some job seekers; many have resorted to setting up their own business or to freelancing opportunities to support themselves. In order to be successful in their new venture, they are realising the importance of a strong online presence and network in order to make their new business successful.

CV’s don’t convey passion or personality. With today’s technology, a job seeker can do a better job at selling themselves through a professional portfolio website or networking profile than a traditional CV. An employer has the opportunity to get to know that candidate in more depth through these online tools than a traditional recruitment process.

There is a natural proviso that goes along with any online presence that hasn’t changed from a traditional CV and that is how you present yourself, what you say about yourself and any images that you choose to post. Whilst I’m sure that you will all maintain the utmost professionalism on the business networking sites, my colleagues and I have seen far too many candidate profiles and pictures on sites such as Facebook that would embarrass their parents and should definitely never ever see the light of day.

If you would like to talk with any of us about creating an online presence and the networking sites then please don’t hesitate to do so at www.chestertongray.com

Networking Advice for People Who Hate Networking

I’ve been to a pretty diverse selection of networking events, from breakfast meetings to one held (only) in the corridors between offices and I know from a number of these that a lot of people dread networking events. Too often, they end up standing in a corner, chatting aimlessly with people they already know.

It seems to me that I receive an email invitation to yet another one almost every day. So are they a waste of your time? Yes if you don’t utilise them properly. No, if you’re strategic in your approach, you can actually gain new contacts, and even clients, from networking.

I don’t believe that there are many groundbreaking tips that that haven’t been mentioned by one expert or another, but here are five tips that I’ve collated for people who hate networking:

1. Make people come to you. There’s automatically a power imbalance when you approach someone and say, “I really wanted to meet you.” So why not turn the tables? Take a leadership role in your business or your organisation (Chamber of Commerce, trade association, women’s business network). That way, you wield the power because you dole out invitations to speakers - and everyone always wants to meet the person in charge.

2. Set a numerical goal. Rather than chat to the same old people as you did at the last networking meeting, vow that you’ll talk to at least three people you don’t know. That concrete goal will remind you of the point of attending – to meet some new contacts – and it will help push you out of your comfort zone, so you don’t spend most of the night chatting with old friends.

3. Get their card. I know that some people measure their networking success by the number of business cards they give out. But the fact is no one is going to keep your card safely tucked away until the need arises. You’re lucky if it actually makes it past the bin that evening. You simply can’t rely on other people to remember you, or even email you their contact info, regardless of whether they promise to do so. You need to collect their card - because only you can be counted on to retain their contact information.

4. Follow up. This is where many or even most people blow it. Despite a great initial conversation, they never take any steps to keep in touch, and so a year later the person no longer remembers them. Make it a point during your conversation to identify something that you both have in common that will allow you to keep a relationship alive, even as a casual one. Maybe it’s a shared music or sport passion, or perhaps a business challenge and you promise to send them an article that you read about how to solve it. However you do it, make sure to stay in touch.

5. Be realistic. There are really very few people who leave a networking event with a new contract in hand. Initially that shouldn’t be your goal, because a relationship developed that quickly is quite often shallow and easy to break. Your aim should be to meet interesting people whom you can get to know and then - eventually - turn into good, long-term clients.

And that starts with making the effort to introduce yourself - and of course stay in touch.

Why companies watch your every Facebook & Twitter move.

The recent banning and fining of a number sports stars for tweeting rude comments about their lack of selection has once again brought attention on modern networking sites back into focus and a reappraisal of how they’re used by commercial organisations.

Once upon a time companies could afford to be rude. I might grumble to a few friends and walk to the next shop on the high street but there was little else that I could do. These days I’ll still grumble to my friends, but now I do it online, using social media websites like Facebook and Twitter.

Today one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price. It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?

Social media is quickly becoming a customer relationship management system, as companies have for the first time access to people's minds in near real-time. It may be all the buzz, but I suspect that in reality only a few firms understand it and know how to use it, it's been of peripheral interest for most. Few realise that using social media has become much more than customer service and reputation management.

Most importantly, it can act as an early warning system when something goes wrong. But for many companies social media tools are poorly integrated into the corporate structure, if your system tells you that your customers are unhappy about a product or service, it can be critical that the tool immediately alerts the team in charge of it.

It also makes business sense. Good use of social media can reduce complaints and costly calls to a service centre. But there are dangers that the obsession with social networking can make management lose focus. If a company needed a random tweet to alert them to a problem, surely something was wrong in the first place.

Even in normal times social media marketing has its quirks. I was told that the single most important rule is to try to sound genuine, "don't push... and don't pretend you are hip". Just as readers can quickly tell whether a CEO's blog is really written by the boss or the PR team, Twitter and Facebook don't lend themselves to spreading the corporate message.

As companies are getting to grips with social media, the very business model of customer relationships looks set to change. Consumers are spending their attention on social media but firms don't know how to repay them properly. There's no manual for that yet and there probably never will be.

After all, what works today, might not work tomorrow.