The last few years has seen the rise and rise of social and business networking sites. Putting aside for one moment Facebook, there is a plethora of business sites that you might have been advised to look at. If I’ve lost you already and you weren’t aware of these sites (really?) then here is a very small list, in no particular order of preference, to start with: LinkedIn; Viadeo; Xing; Plaxo; BraveNewTalent. So, the real question is; how important is your online presence in your career these days? I would suggest that it is more important than you might think.
A number of “expert” surveys on both sides of the Atlantic are predicting that CV’s will fall by the wayside while your online presence takes over your career. Here are a few reasons taken from these surveys as to why they believe this will happen:
Today’s job hunting strategies are mostly online. Gone are the days of looking in the newspaper or applying in-person for job openings. Consider how reduced are the broad sheets Sunday appointment pages compared to a few years ago. Today’s job seekers are spending most of their time and effort networking online, searching company websites, and participating in web communities — and that will only increase in the next few years.
Everyone needs to be ready for a job transition at all times. Now that the days of landing a “traditional” job with stability, benefits, and tenure are gone, candidates need to be ready for a transition at any time. Maintaining an online profile on professional networking sites is more logical than creating a new CV every few months, because it allows for immediate changes and is visible to your entire network.
A recent article in Forbes commented: “By building your online presence, employers can find you and thus you have more opportunities. If you don’t have an online presence, you won’t appear to be relevant and you will be passed over for more savvy applicants that have visibility. You need to be creative in your job search by developing your own product, eBook, viral video, or personal advertisement. Finally, you need to treat your life as one giant networking event, and meet as many people in your field as you can.”
Entrepreneurship is becoming the choice profession for many job candidates. The state of a number of the European economies has seen a rise in redundancies and with little opportunity for some job seekers; many have resorted to setting up their own business or to freelancing opportunities to support themselves. In order to be successful in their new venture, they are realising the importance of a strong online presence and network in order to make their new business successful.
CV’s don’t convey passion or personality. With today’s technology, a job seeker can do a better job at selling themselves through a professional portfolio website or networking profile than a traditional CV. An employer has the opportunity to get to know that candidate in more depth through these online tools than a traditional recruitment process.
There is a natural proviso that goes along with any online presence that hasn’t changed from a traditional CV and that is how you present yourself, what you say about yourself and any images that you choose to post. Whilst I’m sure that you will all maintain the utmost professionalism on the business networking sites, my colleagues and I have seen far too many candidate profiles and pictures on sites such as Facebook that would embarrass their parents and should definitely never ever see the light of day.
If you would like to talk with any of us about creating an online presence and the networking sites then please don’t hesitate to do so at www.chestertongray.com
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